Elevating Gym and Club Marketing Expertise
At Baseline Digital Marketing, we partner with gyms, padel clubs, and leisure venues to deliver tailored strategies that drive growth and engagement. Our mission is to embed ourselves as your in-house marketing team, blending deep sector knowledge with authentic storytelling to fuel your success.
Marketing Excellence for Gyms and Leisure Facilities
Meet the dedicated experts who drive Baseline Digital Marketing’s success.
John Preston
Brand and Digital Marketer
Brand & Marketing Consultant, Baseline Marketing
John Preston is a Manchester-based brand and marketing consultant with deep roots in the leisure industry and a passion for connecting brands with the people they serve. As an ex-personal trainer and former gym owner, an avid padel player, and a regular public speaker, John brings real-world insight, credibility, and energy to every project.
He’s not just a marketer, he’s someone who has stood on the gym floor, led fitness communities, and now helps leisure businesses grow by crafting campaigns that genuinely resonate with their audience.
- Grounded in the industry: From coaching clients to running clubs, John knows how gyms and padel centres operate from the inside out.
- Padel-obsessed: A passionate player and advocate, John understands the sport’s appeal, culture, and commercial potential.
- Strategic communicator: A trusted speaker and consultant on brand voice, member engagement, and customer journey design.
- Hands-on lead: Acts as a true in-house partner, helping clubs deliver consistent messaging, strategic campaigns, and standout content.
What John Brings to Every Client
1. Embedded Expertise
John becomes part of your team. Present, engaged, and aligned with your day-to-day priorities and long-term vision.
2. Messaging that Resonates
His work is driven by deep persona insight, every post, ad, and email speaks directly to the right member at the right time.
3. Performance with Purpose
John connects brand voice with automation, paid traffic, and CRM….creating member journeys that convert and retain.
4. Real-World Credibility
He brings lived experience and authority to his consulting, making him a trusted voice for leisure operators and teams.
Strategic Marketing That Connects and Converts
Book Your Free Strategy Call
Let’s explore how tailored, in-house-style marketing can help your gym or padel club grow. No hard sell. Just real insight, built around your business.
Let’s Talk Strategy
Not sure where to start with your marketing? Whether you’re launching a new offer, opening a club, or trying to boost member retention, we’ll break it down with clarity and purpose. A free consultation call gives you fresh insight and actionable advice. No pressure, just value.
Marketing That Actually Fits
Too many agencies offer one-size-fits-all plans. This is different. On our call, we’ll explore your club’s brand, audience, and goals, and how a truly embedded marketing solution can help you grow. If you want messaging that fits your members, this is the first step.
Built for Fitness and Padel
If you run a gym, padel club, or leisure business, you won’t need to explain what a drop shot or a deadlift is. I speak your language and your members’ too. Let’s jump on a call to see how strategic marketing and on-site support can drive your next phase of growth.