About Baseline
Padel, gym and leisure marketing grounded in real club experience.
At Baseline Digital Marketing, we partner with gyms, padel clubs and leisure venues to deliver tailored strategies that drive growth and engagement. Our mission is to embed ourselves as your in-house marketing team, blending deep sector knowledge with authentic storytelling to fuel your success.
Marketing Expertise for Padel, Gyms and Leisure
John Preston
Brand & Marketing Consultant, Baseline Digital Marketing
John is a Manchester-based brand and marketing consultant with deep roots in the leisure industry and a passion for connecting brands with the people they serve. As an ex-personal trainer and former gym owner, an avid padel player and a regular public speaker, John brings real-world insight, credibility and energy to every project.
He has stood on the gym floor, led fitness communities and worked directly on padel club positioning, launch demand, customer data and player journeys. That operating context keeps the marketing practical and commercially relevant.
Explore Baseline’s padel club marketing approach →
- Grounded in the industry — from coaching clients to running clubs, John knows how gyms and padel centres operate from the inside out.
- Padel-obsessed — a passionate player and advocate who understands the sport’s appeal, culture and commercial potential.
- Strategic communicator — a trusted speaker and consultant on brand voice, member engagement and customer journey design.
- Hands-on lead — acts as a true in-house partner, helping clubs deliver consistent messaging, strategic campaigns and standout content.
What John Brings to Every Client
John becomes part of your team — present, engaged, and aligned with your day-to-day priorities and long-term vision.
Work driven by deep persona insight — every post, ad and email speaks directly to the right member at the right time.
Connecting brand voice with automation, paid traffic and CRM — creating member journeys that convert and retain.
Lived experience and authority, making John a trusted voice for leisure operators and teams.
Strategic Marketing That Connects and Converts
Book your free strategy call.
Let’s explore how tailored, in-house-style marketing can help your gym or padel club grow. No hard sell. Just real insight, built around your business.